Reporting Rick Dayton
There literally are dozens of agencies across Allegheny County that help teens and youth succeed, assist older seniors, and do what they can to reduce the financial struggles for families.
Last year, 27 Pittsburgh area companies were added to the growing list of those that run internal campaigns for the United Way; and the Pittsburgh Steelers continue to show the way.
“It’s something that we are working hard to bring in some of the new businesses that haven’t been involved with the United Way before and it’s really working,” Steelers President Art Rooney told KDKA. “And every year we are bringing new companies to the group that runs the United Way campaign.”
Rooney says it works because the United Way guarantees success by working with hundreds of local assistance agencies that know first-hand about the need.
“That message gets out to the community that they understand that the United Way does its job of making sure that the dollars get to the place where they’re most needed; so I think historically, there has been a trust that’s built up in this community with the United Way — probably more so than a lot of other communities.”
Steelers fever is contagious in Pittsburgh; and in that same vein, Rooney hopes that giving through the United Way also becomes something that everyone wants to do.
“Unfortunately there are a lot of needs in the community and still a lot of people out there who need help,’ Rooney continued, “so I think we have tried to set that kind of example.”
Over the years, countless Steelers personally show why giving is the right thing to do.
“Charlie Batch has been a great spokesman has been for the United Way,” the Steelers president added. “He is all over town spreading the message and so we have been fortunate over the years to have guys who have been willing to take their own time.”
For more information on how you can “Live United For a Greater Pittsburgh,” visit the United Way of Allegheny County at UnitedWayPittsburgh.org.