PITTSBURGH (KDKA) — Urban music fans woke up Monday morning to the sound of an old friend.
A new WAMO has returned to the airwaves in Pittsburgh on 100.1 FM.
Two years ago, WAMO 106.7 was sold, ending a decades long tradition of hip-hop, R&B, gospel and jazz. The new WAMO is continuing the hip-hop tradition.
Tim Martz with Martz Communications purchased station WPYT AM and FM in Wilkinsburg and saw the need to fill the void for urban music. He decided to resurrect the once dormant WAMO call letters.
“There’s only two heritage call letters in Pittsburgh – other than KDKA it’s WAMO, so we just thought it was appropriate, it was identified with an urban format,” he said.
Donna Baxter is the CEO with Soul Pitt, a community magazine and website connected to the minority community. She hopes the new WAMO will play adult contemporary and not just hip-hop.
“We’ve been hungry for so long and my hope is that they feed us something of substance and not just any old thing, mix it up a little bit we don’t have to hear hip-hop all day long,” she said.
Right now, the new WAMO is running an automated format but will eventually have on-air personalities and should be on the air in a few weeks. Martz says the music will stay close to the hip-hop R&B format.