'Don't Trash My Turf' Campaign Begins
PITTSBURGH (KDKA) -- The Pennsylvania Resources Council and Mayor Luke Ravenstahl's Office kicked off a new litter awareness campaign Friday called "Don't Trash My Turf."
As part of the new movement, officials have recruited some high-profile Pittsburghers to take part.
Litter, paper, cigarette butts, plastic cups and bottles - all cast aside without care. It's things like this that have given birth to this effort.
Pittsburgh Steeler Emmanuel Sanders and local radio personality, Bubba, have joined the campaign by doing PSAs:
"I'm Emmanuel Sanders and Pittsburgh is now my hometown; so, don't trash my turf. Check out DontTrashMyTurf.org to prevent litter in the 'Burgh."
"I'm Bubba. I'm born and raised in Pittsburgh. I'm a business owner and a DJ. Don't trash my turf."
The anti-litter campaign kicked off in market square. The location picked for a reason.
"Think back three, four, five years ago, this was a square that was full of litter," said Mayor Ravenstahl. "It wasn't a clean and inviting area, it was a place people tried to avoid."
Civic pride is backed by science; if litter is not properly disposed of, it has a tendency to stick around for a long time.
"What takes the longest to decompose of all things? Styrofoam," says Myrna Newman, of CleanPittsburgh.org. "It never decomposes."
The city's Redd Up program has gone a long way to cleaning up.
But according to Mayor Ravenstahl, "this is about raising the bar; build on the momentum we've had and continue our efforts."
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