PITTSBURGH (NewsRadio 1020 KDKA) — Are certain breast cancer campaigns making women look like sexual objects? “Save the tatas, save second base…” Do they trivialize the actual woman battling the disease?

KDKA Radio’s Mike Pintek talks with Gayle Sulik, sociologist and author of “Pink Ribbon Blues: How Breast Cancer Culture Undermines Women’s Health.” She talks about why some awareness campaigns might portray breast cancer the wrong way, and how the focus needs to shift back to the woman.

Mike then talks with Lee Hurst, founder of the Feel Your Boobies Foundation, about the best ways to raise breast cancer awareness, and how that awareness translates to improving research and finding a cure.

Listen to Mike Pintek weekdays from noon to 3 p.m. on NewsRadio 1020 KDKA.

You can listen to the interview here: