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Companies Banking On Expensive Super Bowl Ads

(Photo Credit: KDKA)

(Photo Credit: KDKA)

Sarah-Arbogast-Web Sarah Arbogast
Sarah Arbogast joined the KDKA team as a Traffic Reporter in November...
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PITTSBURGH (KDKA) – More than 100 million people are expected to watch Super Bowl XLVII Sunday.

While many will be watching the game, others will be tuning in for the highly-anticipated commercials.

Seniors behaving badly and sneaking out to party is what a Taco Bell ad will be about that is set to air on Sunday.

Taco Bell already posted the full commercial on its website, which is something a lot of companies are doing this year.

Doritos is going interactive again.

People can watch five ads online and vote for their favorite. The winning ad will air on television during the big game.

This year, you won’t see as many celebrities in the ads. However, you will see more everyday people and some of the usual characteristics.

“We’re also always seeing creativity, cuteness, and critters. So, we are going to see a lot of animals, we are going to see cute little babies, the E-Trade baby is coming back,” Dr. Audrey Guskey from Duquesne University said.

As always, the spots don’t come cheap. This year, the average cost is $3.8 million for just 30 seconds.

“You figure out the dollar amount, it works out to be less than a dollar per person that’s watching these ads. So, in a way it’s very, very cost effective,” Guskey said.

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