PITTSBURGH (KDKA) — Shop 412, a popular Pittsburgh apparel shop on the city’s South Side, was packed Friday for the release of their new James Neal gear.

Shop 412 sells clothing with the Pittsburgh area code as their logo.

Pittsburgh Steelers defensive back Ike Taylor proudly sports the gear all the time.

But on Friday, it was all about the Pittsburgh Penguins’ star forward.

Limited edition James Neal t-shirts and hoodies went on sale.

Neal has been a fan of the apparel since joining the Pens.

Fans couldn’t wait to get their hands on it.

“Pretty excited about it, ready to rock my new hoodie for the game tonight,” Chris, a shopper, said. “The ‘real deal’ is James Neal.”

Some of the proceeds from Friday’s sales will go to charity.

T-shirts cost $32 and hoodies are $68.

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