How Much Consumers Spend On Easter
PITTSBURGH (NewsRadio 1020 KDKA) – How much are you spending on Easter this year?
According to the National Retail Federation, Americans are expected to spend a total of about $17 billion. That translates into about $145.13 per person.
“We’re spending a lot of money,” Duquesne University Doctoral Professor of Marketing Audrey Guskey said.
Guskey points out that this includes buying Easter dinner, candy, eggs, toys and even new Easter outfits.
But, despite spending billions of dollars, consumers aren’t spending quite as much on Easter as retailers would hope.
“It’s still a nice shot in the arm for the economy,” Guskey said.
She also said Easter is the second holiday behind Halloween for buying candy with more than 16 million jelly beans and 700 million Peeps being sold.
Guskey also says some little-known Easter facts include that Peeps only take six minutes to make, most people begin eating the ears of chocolate bunnies first and red is the preferred jelly bean of most children.
- Listen to Guskey’s full interview on NewsRadio 1020 KDKA: