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ModCloth Quickly Becoming The Next Big Thing

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(Photo Credit: KDKA)

(Photo Credit: KDKA)

Jon Delano Jon Delano
Jon Delano is a familiar face on KDKA-TV, having been the station's...
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PITTSBURGH (KDKA) – Some Carnegie Mellon University graduates are taking the fashion world by storm.

In fact, some are calling their business the “next big thing.”

The company is called ModCloth and it was co-founded by two Carnegie Mellon students in their dorm room.

They are still in their 20s and the company has revenues of over $100 million.

Eric and Susan Koger were high school sweethearts. Now, they are young entrepreneurs who started an online vintage women’s clothing store growing by double digits each year.

Eric tends to focus on the technology and financial side, while Susan oversees the clothes that attract so many women in their 20s, 30s, and 40s.

“I want our customers to feel like she’s the very best version of herself. So, when you shop at ModCloth, it’s not necessarily buying into the ModCloth look or fitting like the ModCloth point of view. But, it’s taking ModCloth’s pieces and working it into your own wardrobe and your own sense of style,” Susan said.

With popular clothes only available online, the company has skyrocketed in growth.

“Over $100 million in revenue in 2012, and so far this year, we’re growing forty percent year to year,” Eric said.

Despite the obvious popularity of their lines of clothing, the Kogers also take pride in a strong reputation as a friendly place to work — even allowing employees to bring their well-behaved dogs to work.

“What does it say about our company? It says that employee happiness is important,” Audrey Griffith said.

Koger credits good ideas from happy employees and their dogs with growing the company.

“It helps give perspective to everything that is happening. No matter what is causing an issue, or creating stress in the work environment, you can always go and play with a small puppy somewhere,” Eric said.

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