McDonald’s “Pay With Lovin'” Campaign Kicks Off

PITTSBURGH (KDKA) — McDonald’s used the Super Bowl to kick off its “Pay With Lovin'” campaign.

At the McDonald’s on West Liberty Avenue, random customers paid their orders with simple acts of love.

“It could be anything from a smile to a high five,” says regional marketing manager Amy Schillinger. “We’ve had people today get out their cell phones, make a call to their mom or their dad, and just tell how much they love them.”

“Two double quarter-pounders, cheese, without ketchup,” Robert Hause orders. Then he gets a big surprise.

“Congratulations,” says McDonald’s manager Katie Rugola. “You have been selected to Pay With Lovin’ today. All you have to do is give me a smile and a high five.”

Katie says giving really is better than receiving.

“All this energy’s building up in me, and then when you get to tell them, you get to see how excited they are, it’s kind of like a good feeling for me, that we can give.”

Manager Eugene Oliver agrees.

“I like helping people and surprising anybody any chance I get.”

Two women from Beechview get their free lunch by doing a “Happy Dance.”

If you’re one of the millions of people who saw the commercial, you might know what’s coming. But Tyrone Carter of McKees Rocks had no idea why all the cameras were there.

But when he was asked to call a friend, he had no trouble complying. He was already on the phone.

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