Shoe Customization Websites Becoming Popular Trend

PITTSBURGH (CBS) -- It's a fact, women love shoes. We can never have enough, and seem to always be in search of the perfect pair. But now, you can design your own shoes with just a click of a mouse.

Whether your taste is sky-high stilettos, fabulous flats or anything in between, there are websites where you can customize the color, the toe, the heel height and just about any other detail you can imagine.

"Instead of going to the store and looking for what they want, they are thinking about what they want and get that created for themselves," said Dorian Howard, the co-founder of Milk & Honey Shoes, a custom shoe website.

She says she started the company because of her own frustration in finding just the right shoe.

"You would either find it in the right shade, but the wrong heel height or it's too dark and you wanted pointed-toe not round-toe; so, there were just little things on the shoe we wanted to change and that's how we came up with the idea," Howard said.

Custom shoe websites are generally easy to navigate, and for shoe lovers the process can be fun.

Start with a basic style, choose a heel, a color - the sky's the limit. If you can dream it, you can design it. Prices start at about $200 and can reach as high as $1,000.

Although it can take about six weeks for the shoes to be delivered, customers say it's all worth it.

"It's probably the most addictive form of internet shopping you can do because you can literally make up any shoe that you desire or dream of," said Lynne Diamante, a custom shoe shopper.

It takes just a few clicks to get what you want. From day to night, you can customize your shoes for any occasion.

Can't find just the right shoes for your wedding? No problem.

"I bought blue, glittery high heels for my wedding shoes," said Whitney Hill, another custom shoe shopper. "I just got rave reviews from all of my family and friends who saw them."

Angela Giltrap is the editor of Running With Heels, an interactive shoe magazine for the iPad. She says technology will allow customization to get faster, easier and cheaper.

"It becomes almost like a game and you get to put your own mark on different things," said Giltrap.

She also says that shoe customization for men is being developed and is not far behind.

"Even people who can go out and buy something off the rack, there's something satisfying about creating your own," Giltrap added. "It's your little baby."

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