PITTSBURGH (NEWSRADIO 1020 KDKA) — Starting Sept. 1, Costco was already stocking Christmas merchandise in their stores, and many other stores have followed suit since.

Does Chistmas come too early when it comes to shopping?

KDKA AM’s Larry and John talk to Katz Business Professor Jeff Inman about when and why stores decide to push Christmas up sooner and sooner on the calendar.

University of Pittsburgh: Katz Graduate School of Business
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