PITTSBURGH (KDKA) – It’s a Pittsburgh icon, and now the terrible towel will be made right here in the steel city.

The Steelers announced today that locally owned Little Earth Productions, Inc. will now handle the manufacturing and distribution of the terrible towel.

In a press release sent out by the Pittsburgh Steelers, Tim Carey, Steelers’ Merchandising Manager says, “Little Earth is a Pittsburgh-based company and it is only fitting that the Terrible Towel will now be produced right here in the Steel City.”

Rob Brandegee, co-founder and CEO of Little Earth says that the company will be able to respond quickly when the Steelers and customers need terrible towels for a big game, and that they will also be creating some new terrible towel products for the upcoming season.

The Steelers say the towels were previously manufactured and distributed out of state.

The Steelers website says the terrible towel was created in 1975, by late Steelers broadcaster Myron Cope to rally fans in a playoff game against the then Baltimore Colts. Since 1996, proceeds from the sale of the terrible towels and related products have benefited Allegheny Valley Schools, which cares for children and adults with developmental and intellectual disabilities.

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