Being Savvy With Coupons Could Help Consumers Save More

PITTSBURGH (KDKA) - Whether you're buying food or clothes, saving money is always nice.

September is National Coupon Month and Pittsburghers are big on cashing in on the savings.

According to a new survey by RetailMeNot.com, Pittsburgh comes in at No. 7 on the list of the top 10 couponing cities.

A total of three billion coupons are redeemed every year in the United States. However, being savvy about how you use them can save you even more money.

Now, the number of coupons available to consumers is growing.

"What we're seeing is definitely an uptick in digital coupons, whether it's on your computer, laptop or smartphone," Trae Bodge of RetailMeNot.com, said.

About 1-in-3 consumers is searching for deals which give them a specific amount of money off.

However, making the most of those coupons is key.

Pittsburghers may be using coupons, but are they using them wisely?

KDKA-TV's Susan Koeppen made two coupons: buy one yogurt get 75 cents off, or get a dollar off.

Then, she put shoppers to the test. Many chose the $1 off coupon, but that's the wrong answer.

Here's why 75 cents beats $1 if you are shopping at a store like Giant Eagle:

They double coupons up to 99 cents, so the coupon is actually worth $1.50.

In case you are wondering, New York City is the No. 1 coupon-using city in the country.

Families making $100,000 or more are twice as likely to use coupons than a family making $35,000.

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