PITTSBURGH (KDKA) – A Pittsburgh Steelers fan made headlines with his tweet promising to run onto Heinz Field during the Steelers and Ravens game Saturday night if he was retweeted 400 times.

Turns out, it was all part of his business plan to draw attention to his company.

READ MORE: Paperless Ticketing Leads To Long Lines Outside Heinz Field Ahead Of Steelers Game

Jake Berlin posted the selfie at Heinz Field with the caption “Screw it, #Steelers are losing anyway. 400 RTs and I’ll run onto Heinz Field.”

That tweet was retweeted thousands of times.

Following the tweet Berlin posted a photo which made it look like he was being escorted out of Heinz Field by security on a cart.

In a press release sent out Monday, Jake said it was all part of a publicity stunt.

He bought a cheap ticket to the playoff game, posed at his seat to make it look like he was close enough to the field to run onto it.

He says after sending the tweet, he went to a first aid station at Heinz Field and posed with staff on a paramedic golf cart to make it look as if he was being escorted out.

Berlin says he then returned to his seat and watched the game.

Berlin said he wanted to thank everyone who contributed to his first-of-its-kind social media experiment.

He says he got the idea from a similar tweet that was posted during a recent University of Alabama game.

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