PITTSBURGH (KDKA) – Josh Wigod and Tyler Bergholz of Marc USA advertising are hiding books all over the city. The so called “Lost Books” will be tucked away in 160 locations over the next two months, on behalf of the Andy Warhol Museum.
“Once a day, on www.warholbookhunt.com, people can search for where that day’s book is going to be hidden,” Wigod says.
Whenever one is found, the lucky man or woman will receive more than just a discount to the Warhol store.
“You get two free admissions into the Warhol, as well as a discount to the Warhol store. All that by finding this book around Pittsburgh landmarks,” says Wigod.
The treasure hunt promotes a new exhibit, “Warhol by the Book.”
“We have over 130 actual physical books that Warhol worked on,” says Museum Spokeswoman Jessica Warchall. “It gives us a chance to show off Warhol’s work in the medium of books. Something that we don’t often get a chance to do. To really go deep into our archives, to show what Warhol had. It wasn’t just screen art and video. He really had done illustrations for books, commissioned book covers, commissioned photographs,everything really in the world of books.”
Meanwhile, a touring family of Steelers fans from Denver found a “Lost Book” tucked into the arm of the Art Rooney statue, at Heinz Field.
“We were talking with the Uber driver about what to do in town,” says Heather Kamtz. “And he said you’ve got to go to the Andy Warhol Museum. And we said right, right! And then we came over here looking for a store, but found this. Even better!”
The exhibit continues through Jan. 10.