PITTSBURGH (KDKA) – The Pittsburgh Steelers unveiled their new throwback jerseys on Wednesday.
Team President Art Rooney II unveiled the jersey during a press conference, and wide receiver JuJu Smith-Schuster served as the model.
These new jerseys are a tribute to the legendary Steelers teams of the ’70s. They are just one way the team is celebrating the 40th anniversary of its Super Bowl XIII title.
“We are coming up on the 40th Anniversary of Super Bowl XIII, and next year will be the 40th anniversary of Super Bowl XIV, so we thought it was a good time to celebrate those teams and those years by bringing back that jersey and that uniform,” Rooney said. “We’re excited about being able to celebrate what was a great time in Steelers history and celebrate those teams.”
The jerseys feature block letters and numbers and will be worn during a game against the Cleveland Browns on Oct. 28 at Heinz Field.
Watch The Full Announcement Here:
“Celebrating those years and championships, and certainly those players that were part of those years, will be a fun time for all of our fans to remember one of the greatest dynasties in NFL history. It will be fun to get a lot of those players back to help us celebrate,” Rooney said.
Steelers legends Franco Harris and John Banesack were also on hand for the big unveiling.
“Seeing JuJu in that uniform, it just make us feel proud that a certain standard was set back in the ’70s,” said Harris.
But it’s not the former players and long-time fans who want to relive that glory. Nostalgia is also huge with the younger set.
“Millennials, by and large, harken back to the days of their grandparents,” said Scott Morgan, the president of Brunner Advertising. “They like things that are simple, authentic.”
The new throwbacks went on sale Wednesday in the Steelers’ store and online, but on Thursday, they’ll be available everywhere Steelers merchandise is sold.