NEW YORK (AP) – Two-day delivery is going out of style.

Amazon, which hooked shoppers on getting just about anything delivered in two days, announced Thursday that it will soon promise one-day delivery for its Prime members on most items.

The company hopes that cutting delivery times in half will make its $119-a-year Prime membership more worthwhile, since every other online store offers free deliveries in two days. Amazon also can’t compete with Walmart and Target, where ordering online and picking up at a store is becoming more popular with shoppers.

Amazon didn’t say when the change to its Prime membership will happen, but says it has already been growing its selection of items eligible for one-day deliveries in the past month.

(Copyright 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)