PITTSBURGH (KDKA) — From Overbrook to Allentown, Pittsburgh has long been a city of neighborhoods — 92 in all. Now a local brewery is launching a series of beers named after each region.
East End Brewing Company will introduce the Allentown, the first release in its “YOU ARE HERE” neighborhood beer series, this Saturday. The new beer is an imperial shandy, made with tea from the Strip District’s Prestogeorge and lemon juice.
The craft brewery says the inspiration for the name of the first beer came from its design partner Commonwealth Press, which is set to open a new warehouse in Allentown on June 1. The new brew will premiere at that grand opening from 5-11 p.m. and the Allentown Night Market from 7-11 p.m.
The remaining names in the 92-part neighborhood beer series will be drawn at random by local celebrities, business partners or an “all-around cool Pittsburgh person,” according to a press release. The brewery says the second name was chosen Wednesday when Dan Rugh from Commonwealth Press pulled Overbrook at Allentown’s canning day.
East End Brewing owner Scott Smith said the ambitious project is a chance for the 15-year-old brewery to connect with the city, “neighborhood by neighborhood, beer by beer.”
“Pittsburgh has always been our home,” Smith explained. “And I hope people will take this opportunity to get out of their comfort zones and explore it a bit more deeply.”
The Allentown will also be available Saturday at both East End Brewing locations: the Taproom in the Strip District and the Brewpub in Larimer.