CINCINNATI-(AP)-Sam Wyche, the innovative former coach of the Cincinnati Bengals, has died at 74.

Wyche, who entered hospice on Monday, died Thursday of melanoma, officials with the Bengals confirmed.

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He led the Bengals to their second Super Bowl during the 1988 season by using a no-huddle offense that forced the league to change its substitution rules.

Wyche was a nonconformist in a button-down league. A Steelers assistant coach nicknamed him “Wicky Wacky.”

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Wyche ran up the score to settle a personal grudge and belittled the city of rival Cleveland during his eight seasons in Cincinnati. He later coached Tampa Bay for four seasons.

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