PITTSBURGH (KDKA) – As several states including Pennsylvania have laws starting for college athletes to profit off their likeness, the NCAA announced it will allow athletes to do so.
This will allow athletes to get paid for sponsorship deals, endorsements, and personal appearances. It applies to all three divisions of the NCAA or about 460,000 athletes.READ MORE: Fox Chapel Plans To Turn Mister Rogers' Weekend Home Into Park
Ten states, including Pennsylvania, have laws coming into place, so the NCAA made the move so every athlete can capitalize on their image.READ MORE: As Eviction Moratorium Expires, Many Worried They'll Be Left Without A Roof Over Their Heads
In Pennsylvania, the law stops college governing bodies from restricting an athlete’s endorsement deals, and it requires people selling team merchandise to pay royalties to athletes.
Pitt announced its “Forged Here” program to help student-athletes maximize on their brand.MORE NEWS: Laurel Highlands Nominated For USA Today's Best Fall Foliage Destination
The NCAA wants to work with Congress on creating federal laws to provide more clarity on a national level.