PITTSBURGH (KDKA) — You may have seen the commercials or received flyers in the mail about a new grocery chain coming to town.

You can’t miss the flying orange pigs. The stores are called Bottom Dollar and there’s a grand opening on Thursday.

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“We try to simplify it for the consumer truthfully,” said Leslie Atkinson, Bottom Dollar’s director of marketing. “So, if you think about the size of the store and how big it would have to be to carry a large amount, we wanted to make it a convenient shopping experience for the consumer so we have really culled down what are those core items that are needed nine times out of 10.”

Bottom Dollar makes no bones about the fact its stores are smaller. Starting Thursday, you will find about $6,500 items in each of their seven new Pittsburgh locations.

“In this day and age, people are looking for value and our brand is pricing and value,” Joe Ball, the manager Penn Hills. “I think it’s going to lure a lot of people to give us a try and when they come in and see our store, they are going to be hooked.”

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These new stores give the chain nearly 50 locations across the country. They are run by the same company that owns Food Lion in the south and Hanneford in the northeast, and while price is paramount, so is selection.

“We also know it is important for customers to have that connection to their own national brands and so we do carry a wide variety of both national and private,” said Atkinson. “In fact, most categories you will see at least one option of both if not two.”

About 65 percent of the items you’ll find are private labels. They hope that by the time you get to the checkout, you’ll see a real difference in price.

“We have scattered the stores strategically around the Pittsburgh area, So, I don’t think people are going to have to go very far to get to one of our stores.”

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