PITTSBURGH (KDKA) — Customers stop by for pizza cones – that’s right, pizza cones – at a new shop in Squirrel Hill called Pizza Cono.

Jamal Rifai scoops the ingredients into cones of pizza dough while Mike Rifai takes the orders and Joe Rifai visits with customers.

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The three brothers from Jerusalem say they discovered the concept on a visit to Italy.

The cones use less dough than traditional pizza.

“We take this cone and fill it up with fresh ingredients,” Joe says. “Pepperoni, sausages, all the meats, all the fresh vegetables. We even have some gourmet cones that we make, like the chicken fajita that you see over here that’s made of fire-roasted peppers and onions. And we also have cheeses and roasted chicken.”

You can also create your own.

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The brothers say the shop in Squirrel Hill may be the first of its kind in the U.S. People enter out of curiosity, and stay as customers.

“They just want to see what this means, that pizza’s not flat anymore,” Mike says. “This is not really clicking to their heads. So they come in and say, ‘That’s amazing, it’s not flat anymore.’”

The brothers hope this will be the first of many Pizza Conos.

Mike says they take their cue from a 6-year-old customer, whose mom asked him, “’Which do you like more, the pizza cone or the ice cream?’ So, he looked and he said, ‘I like this better.’ And then he thought a bit, and said, ‘But I like ice cream, too!'”

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