When you dig further into Oath’s policy about what it might do with your words, photos, and attachments, the company clarifies that it’s utilizing automated systems that help the company with security, research, and providing targeted ads — and that those automated systems should strip out personally identifying information before letting any humans look at your data. But there are no explicit guarantees on that.
Notably, Google used to scan its Gmail messages for better ad targeting,.
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How Does Oath Treat Information From Financial Institutions?
Oath aims to offer products and services of interest to our users and to that end Oath may analyze user content around certain interactions with financial institutions. This enables Oath to build features which facilitate interactions with such institutions as well as offer more relevant ads when users are served ads by the Oath network. Oath leverages information financial institutions are allowed to send over email (which are governed by regulations on what financial institutions may send over email to ensure user privacy). Regulated financial institutions are required to send sensitive information via other means, such as brokerage statements.
In other words, emails related to your banking and financial transactions appear to be equally in the crosshairs of Oath’s ad targeting engine.
There appears to be another big change for Yahoo users too. Oath’s previous mutual arbitration clause and class-action waiver has been updated and extended across the company’s services to include Yahoo as well. What it means is if you don’t like what the company does with your data,.
None of this is necessarily unexpected behavior for a big tech company in 2018, and our collective expectation of privacy may be smaller than ever today. But in in a post-Cambridge Analytica world, think twice before hitting that “OK” button.