PITTSBURGH (KDKA) — Super posh, super fancy, super fan, super ketchup.
Ed Sheeran takes his love of Heinz Ketchup seriously. About a week and a half ago, Sheeran revealed that he would doing an ad campaign with Heinz.
Now, the commercial has made its big debut.
On YouTube, Heinz says their “Ed Sheeran x Heinz” advertisement is actually based on one of Sheerhan’s own experiences.
Our ketchuppy dreams came true! Ed Sheeran created his own Heinz Tomato Ketchup ad! Click to watch the full video! #EDxHEINZ
— Heinz Ketchup (@HeinzKetchup_US) June 17, 2019
In it, Sheerhan enters a “Super Posh Restaurant,” the type of place that has chandeliers, classical music and “way too many forks.” When he gets his “super fancy” meal, Sheerhan pulls out a bottle of Heinz Ketchup and pours it all over his plate as everyone else looks on aghast.
Watch the whole thing here:
Sheeran is a longtime fan of Heinz and even has a tattoo of the company’s logo on his arm.
Heinz said one-third of its Instagram activity — including mentions and tags — is related to Sheeran and his love of the ketchup.
The brand said they will be offering a special edition ketchup bottle — called “EdChup” — as part of the campaign.
(TM and © Copyright 2019 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. CNN contributed to this report.)