New Debit Card Law Could Hurt Consumers

By: Paula Ebben - WBZ-TV

BOSTON (CBS) – Every time a debit card is used to buy something, the retailer is charged a fee.

It might be pennies on a cup of coffee, but it adds up to billions of dollars for banks.

A law is scheduled to go into effect next month, which will change the formula. It is meant to hold down costs for consumers, but there is a fear that it could actually cost us more in the end.

Whether it is for a tank of gas, a snack, or a bag of groceries, just about everyone is reliant on debit cards these days. One woman even said she doesn’t carry cash anymore.

However, not all forms of payment are equal for retailers.

“You have a three-tiered system. Cash is the best for the retailer. Debit would be next. Credit would be the worst,” Chuck Jaffe of Marketwatch said.

When a consumer uses a credit card, the retailer is usually charged two percent to three percent of the purchase price by the bank.

Right now, the rate for debit cards is one percent to two percent, which averages about 44 cents per transaction.

Under the new regulations, that would change to a flat fee of about 12 cents.

This is supposed to be good news for shoppers, who might see a break in prices passed along, but that’s not the way Jaffe sees it.

“This is people deciding how they’re going to pick our pockets,” Jaffe said.

Jaffe is not confident retailers will pass any savings along to consumers.

“They’re going to tell you ‘We’re going to lower prices,’” he said. But, he doesn’t believe they will follow through on that pledge.

The banking industry hates the idea of a flat fee. They collect about $16 billion in debit fees annually.

There’s a concern you won’t see any savings from the retailers who will keep that money, but banks will recoup their losses another way.

“They are going to wind up taking away a number of other things. You have already seen some of it. Free checking, forget about it. Just watch those rewards evaporate. Watch things along those lines just change completely,” Jaffe said.

These new regulations are scheduled to go into effect July 21. The Federal Reserve could still change the exact amount the fees are changed.

In the meantime, financial experts said the best defense is to be aware of the terms of your card so that you know the rules if something does change.

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  • JustSaying

    I know it’s tough on the independent retailers (aka the ‘little guy’) and some even have minimum purchase amounts (even though it’s illegal to do). Hopefully this will work itself out to where both the consumer and the retailer see a benefit. I don’t much care about the banks, they’re raking in money hand over fist anyway.

  • Mary

    I HATE when stores impose a minimum purchase. They’re not allowed to do it and if you call them on it they’ll argue with you about their costs. It’s not my fault they didn’t shop around for a better deal when choosing their system. It’s surprising how many people go along with those “Minimum Purchase” signs because they have no idea that stores cannot do that. People, when you see those signs, call your bank and let them know your card was refused and give them the information on when and where it happened. The stores can actually lose their privileges with Visa/Mastercard & it states this in their contract with the company.

  • lou

    why bank hide the money somewhere. banks are out of hand.

    • Anonymous

      i do not understand you

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