Black Friday Creep On Thanksgiving Spurs Social Media Protests

PITTSBURGH (KDKA) — First it was Target — then Best Buy — the subject of online petitions to roll back Black Friday store openings from midnight to early morning to avoid infringing on Thanksgiving.

“With the feedback of everyone who works around me, we had to do something, and I just took the lead on that,” Rick Melaragni, of Tampa, Florida, said.

Rick Melaragani, a Best Buy employee in Tampa, used the fast-growing website to launch his petition.

Social media is the latest way to send messages to big corporations – used successfully against Bank of America which rescinded its $5 a month debit card fee.

Carnegie Mellon professor Ari Lightman studies social media.

“There are multiple cases of where folks have gotten together online, banded together around policies they don’t agree with, and affected change,” Lightman said.

Unhappiness at Black Friday start times is directed at stores with early openings that disrupt Thanksgiving celebrations for employees and consumers alike.

“It has inspired over 50 other copy-cat campaigns on,” Brianna Cayo Cotter of, said.

While social media like Facebook, Twitter and may attract thousands of people to petition drives lives this, it really doesn’t hit the corporate boardrooms until the mainstream media makes it a story.

“That adds a lot of legitimacy. It also adds a whole new dynamic in terms of the audience that they’re reaching,” Lightman said.

An audience that can change unpopular practices.

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One Comment

  1. Brad Lodovico says:

    Good for these employees. Black Friday has two of the things I hate the most in this world: greed and stupid people. I went out last year but not till “late” at 8 Am to get a leather coat $350 off. I have better things to do with my mornings I don’t have school/work like sleep in.

  2. Dave says:

    I agree you with you Brad to a point. I don’t have a problem with stores opening at 4 or 5 AM but this midnight thing is absurd. What will happen in the future? Stores opening at 9 PM Thanksgiving night? That is what will happen if this is allowed.

    And I see many people every year buy all of these expensive things(yes they are on sale but they are still expensive) and they wonder why they have no money.

    1. LJ says:

      I work at Tanger Outlets. We open at 10:00PM on Thanksgiving. It’s absurd!

    2. says:

      Dave, it’s not the future any more. Wal-Mart, K-Mart, Toys R. Us, Old Navy, Sears and a number of other major chains will be open on Thanksgiving this year.

  3. swin says:

    never shopped the day after Thanksgiving – never will.

    The best bargains are after Christmas – late January

Comments are closed.

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