The Caught Doing Good Campaign kicked off with a bang on Tuesday, June 26 at Noon in Market Square as the Boilermaker Jazz Band performed along with comments from Mayor Luke Ravenstahl, representatives from the Pittsburgh Downtown Partnership and the Pennsylvania Resources Council.
A collaborative effort of the PDP and the PRC the Caught Doing Good Campaign is a plan to curb litter in the city and also to reward those who dispose of their trash properly.
Throughout the summer, the PDP Clean Team and staff members from PRC’s Don’t Trash My Turf campaign will be on the lookout for pedestrians doing their part to help keep Pittsburgh’s Downtown neighborhood clean and vibrant.
“This campaign can reward someone for picking up newspaper from the ground and throwing it away or properly extinguishing a cigarette in one of the many cigarette urns placed on garbage cans throughout Downtown,” said PRC Regional Director Dave Mazza.
When someone is “caught doing good,” he/she will be approached by a PDP Clean Team or DTMT staff member, graciously thanked for helping to keep Downtown clean, and presented with a card good for a free medium coffee or $1.50 off any item at Downtown Crazy Mocha locations – all for just doing the right thing!
Select cards will contain a numbered code, recipients of these specially marked cards can visit PRC’s Don’t Trash My Turf website (http://www.donttrashmyturf.org/) or PDP’s website (http://www.downtownpittsburgh.com/) for instructions on how to claim additional prizes such as $50 and $100 gift card good for dining or shopping at participating downtown restaurants and stores as well as how to become a volunteer.
Check out video of the Flash Mob at the event here.