PITTSBURGH (NewsRadio 1020 KDKA) - It’s the holiday season, and New Year’s Eve is just around the corner- that means it’s Super Bowl time for state liquor stores.

“New Years’ Eve is our biggest sales day,” says Joe Conti,  CEO of the Pa. Liquor Control Board. “We’ll probably make over $30 million on that day alone.”

That’s a lot of wine and spirits, but this time of year is huge for champagne. But, how do you choose  the right bubbly?

Did you know champagne can run anywhere from $3.99 to $2,060?

KDKA-AM’s Rob Pratte talks to Conti about what to look for when choosing wine, spirits, and champagne this time of year.

What will you choose?