PITTSBURGH (KDKA) – A new ad for Kraft Zesty Italian dressing is apparently too hot to handle for some moms.
The “Let’s Get Zesty” print ad shows a naked man with a strategically placed picnic blanket covering his private parts.
Kraft reportedly ran the ad in People Magazine with the words “Silverware Optional” and “Let’s Get Zesty” in the corner.
That caused conservative group “One Million Moms” to launch an online tirade against the company, calling the ad “disgusting,” and say the company has “gone too far.”
In a press release One Million Moms says, “Kraft has gone too far and will push away loyal, conservative customers with this new ad campaign. Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising.”
If the Kraft Dressing Facebook page is any indication, they’re not alone.
Multiple Facebook users are leaving a blanket statement on the company’s page, “I find your latest “Zesty” advertising campaign distasteful and offensive. I’m disappointed to know Kraft has lowered its corporate standards to this level.”
“The Zesty Guy,” is an often-shirtless spokesperson for the company, who also appears in a series of racy commercials for the Zesty Italian salad dressing.
The model, dubbed “the Zesty Guy” even has his own Twitter account with almost 8,000 followers.
Kraft has reportedly told several media outlets that the response from consumers has been mostly positive, and people are having fun with the campaign.