PITTSBURGH (KDKA) – The Seattle Seahawks took control early and ran away with Super Bowl XLVIII 43-8 over the Denver Broncos.
With the game well in hand, attention shifted to the Super Bowl commercials.
Dr. Andrew Stephen, Assistant Professor of Business Administration at Pitt and Katz Marketing Fellow, talked about the ads on NewsRadio 1020 KDKA.
“It’s interesting,” he said. “This morning we took a look at some data analytics, just to see who was talking a lot about these brands and mentioning these brands on Twitter.”
So, which one was your favorite?
“Interestingly enough, Radio Shack was the big winner of the night,” Stephen said. “It’s measured by how much conversation did they have about them yesterday, versus the day before, how much growth did they get and while no one was probably talk about Radio Shack on Saturday, but definitely yesterday. There was a lot of talk and they had what I thought was one of my favorite commercials.”