PITTSBURGH (KDKA) – March of Dimes launched a new app called Cinemama. If you read into the name, you may be able to figure out what the app does.
Expectant moms can document their ever expanding bellies through the 40 weeks of pregnancy, standing in the same spot and in the same pose.
When moms to-be reach the end of the journey, all of the pictures line up showing the growth over the months in a slideshow movie.
Courtney Cassat and her husband, Eric, have been using the app. She is now 35 weeks pregnant with their first child and says Cinemama has been a fun, bonding experience for her and her husband.
“I’m so excited,” said Cassat. “I’m already thinking about how I’m going to end the movie.”
Michele Frennier, with the March of Dimes, says the app evolved from a campaign to promote full-term pregnancies and to end elective inductions prior to 39 weeks. While the slideshow may be the highlight of the app, it also delivers reminders and tips along the way.
“As your pregnancy is progressing it’s sending you timely tips and information about what to look for,” said Frennier. “Maybe, tips about morning sickness or milestones within the pregnancy.”
For instance at week 31, the app delivers a message about sleep and discomfort. At week 34, a reminder is sent about breastfeeding.
Cinemama also links users up to the March of Dimes’ website for more information on healthy pregnancies.
It is only available for Apple products currently, but will be expanding to Droids within the next few months.