Pittsburgh Steelers Tickets Jump 32% On Secondary Market From Last Season
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The Pittsburgh Steelers have let mediocrity catch up with them in recent seasons, finishing 8-8 and missing the playoffs in both 2012 and 2013. Last year, the Steelers lost their first four games before finishing 8-4 over the last 12 games and fell just one win shy of postseason contention. They went 4-2 in their division, beating each AFC North team at least once while also ending the season with a positive point differential; the only team in the AFC to accomplish the feat and miss the postseason. Despite their blunders since 2011’s 12-4 season, optimism has remained high for another dominant playoff run in Pittsburgh.
The easiest place to notice this sense of hope is in rising ticket prices on the secondary market at Heinz Field this season. According to TiqIQ, just three home games on the Steelers schedule average less than $200 while season average in Pittsburgh last season was well below that price. With a 0-4 start certainly playing a vital role in secondary price drop, Steelers tickets at home averaged just $164.96 over the course of the season.
This season, that average has increased to $218.12, marking an increase of 32% on the secondary market. While the year-over-year ticket price has increased, the cheapest home game on the Steelers schedule this season will be against the Chiefs on December 21. The game currently has an average price of $181.38, a price that is still more expensive than the team’s average ticket price from a season ago. Though the Chiefs played surprisingly well last year and finished the season with an 11-5 record, it is widely assumed they will regress this season. Last year they beat up on a weak schedule and have already lost several key contributors from 2013.
The most expensive game the Steelers will play at Heinz Field this season will be against the Colts on October 26. The average price for Steelers vs Colts tickets is $265.58 on the secondary market, 22% above season average. A divisional matchup with the rival Ravens the following week will serve as the second highest-priced game on the Steelers home schedule this year. The average secondary price for Steelers vs. Ravens tickets is currently $254.19, up 16.5% above season average. The get-in price for the game is $92. The two teams finished with identical 8-8 records last season and both failed to enter the postseason. The AFC North divisional game will be a part of Sunday Night Football during Week 9 of the season, eliciting an increase in ticket price for the early-November game.
After a strong finish to the season last year, Steelers tickets have seen a large price increase on the secondary market for the upcoming 2014 season. While Pittsburgh will have their hands full with perennial postseason opponents when the Colts, Saints and defending AFC North Champion Bengals come to town during the regular season, the team can find some reassurance in increasing ticket prices on the secondary market for games at Heinz Field this season.
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