JCPenney Announces One-Cent Sale
PITTSBURGH (KDKA) -- JCPenney has announced a new sale named "Get Your Penney's Worth."
The sale will feature "Penney Days." On these days, select items from the company's private brands will be available for one cent.
The first week-long "Penney Days" event will begin Feb. 28. Customers online and in stores will be able to buy a regular priced Arizona brand apparel or accessory item and purchase another Arizona apparel or accessory item for just one penny.
JCPenney said they hope this sale makes them more popular amongst moms.
"We want to be the shopping mecca for the modern American mom, which means we need to dimensionalize the idea of worth. We know our customers live very busy lives and we want every trip and interaction at JCPenney to be worth her time, her hard earned money and her effort," said Mary Beth West, chief customer and marketing officer for JCPenney.
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