BURGETTSTOWN, Pa. (KDKA/AP) – KeyBank is assuming the naming rights deal for the southwestern Pennsylvania outdoor concert venue most recently known as First Niagara Pavilion.
The 23,000-capacity amphitheater near Burgettstown is run by concert promoter Live Nation.
KeyBank’s parent company, KeyCorp earlier this year bought out Buffalo, New York-based First Niagara Financial Group to become the nation’s 13th largest commercial bank.
The takeover brought KeyBank into the greater Pittsburgh market for the first time.
The amphitheater, about 30 miles west of Pittsburgh, will now be known as KeyBank Pavilion.
It features more than 7,000 reserved seats under a covered, open-air pavilion and stage, and a general admission lawn that can accommodate 16,000 more people.
In a statement, Market President for KeyBank, Todd Moules, said:
“While KeyBank is a new name to our market, it is not new to keeping its commitments to the communities it serves, including right here in Western Pennsylvania. The partnership with Live Nation has been very good and sponsoring the Pavilion provides a strong community connection for establishing our bank brand in Western Pennsylvania, just as we did six years ago. The relationship with this unique entertainment venue continues to provide important media and hospitality value to our customers throughout the region.”
(TM and © Copyright 2016 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2016 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)