Plan In The Works To Revive Stoney's Beer Brand
PITTSBURGH (KDKA) -- It's a look and a name that's synonymous with beer in Western Pennsylvania.
Stoney's beer -- the brew that made Smithton famous -- is back with the original family at the helm.
"It's like coming home, my great-grandfather Stoney Jones started it back in 1907. Myself and my investing partner John LaCarte and I are bringing it back to the family," Jon King said. "We're going to try and make it like my great-grandfather did."
Jon King's great-grandfather "Stoney" Jones, brewed Stoney's at the Smithton Brewery.
Co-investor John LaCarte's great-grandfather was also involved.
"He hauled Stoney's beer kegs on the wagons back in the early 1900s," LaCarte said.
The new Stoney's beer isn't going to try to be an exotic, fancy flavored IPA.
"We're going to position it as a retro beer, not a craft beer. This is the beer our grandfathers drank. It's what people drank at weddings, graduations, picnics in the summer, Stoney's was a part of it," LaCarte said.
They're not going be brewing the beer in Smithton, but it will still be brewed in Westmoreland County.
"We will continue to make it at City Brewing up in Latrobe," King said.
There is currently a Stoney's beer on the market, but the new family-owned Stoney's beer will be replacing that version.
"Really excited to take a brand that's recognized and bring it back to the Western Pennsylvania," LaCarte said.
King and LaCarte plan on rolling out the new Stoney's come early summer.
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